John Crane and Tidlo – Timeless Toys

Tidlo is the new name for John Crane’s own brand of toys previously known as Branching out. Having seen some of the new range myself at London Toy Fair last month, I can very happily report back that Tidlo will still carry on the John Crane tradition of brilliantly well made, colourful and fun wooden toys, thankfully only the name is changing.

Tidlo is derived from the danish word Tidlos meaning timeless, hence the tagline Timeless Toys. When I first heard the name I instantly liked it for some reason it made me think of tiddlers, so I think it’s a nice and original name for a children’s toy range.

Some of my favourite Tidlo products from Toy Fair were the Motorbike balance bike, SQIJ blox, High tea shape matching cupcake set, and the gorgeous kitchen station (I can only dream of having a real kitchen as nice as this one).

Much to my relief the arrival of Tidlo does not mean the end of Pintoy, John Crane will still be distributing this great range.

John Crane will also be distributing Lilliputiens, an amazingly gorgeous range of young children’s soft toys all created by a group of belgian mums.  This range  is so much fun, full of beautiful quirky and individual toys. My highlights of the Lilliputiens range are the Little Doctors set, the too cute baby handbag and the huge Walter Dragon cushion.

John Crane had a great stand at Toy Fair and thanks to the lovely Helen for showing me around.

Just can’t wait to get my hands on some of those great products now!

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